As a full-service ad agency, Ad Infinitum can deliver powerful results both in English and Spanish. We understand more than the language. We understand the culture. We can customize and implement a multi-component media campaign to help you create brand loyalty unique to your products and services or to create social awareness of pressing social issues in the community. Our many years of media placement experience has created strong relationships with the media outlets resulting in the most efficient and effective media buys.
SAN FRANCISCO HEALTH PLAN
Since 2003 Ad Infinitum has been the agency of record for the San Francisco Health Plan, a community based plan offering affordable healthcare coverage including Healthy Kids, Healthy Families and MediCal. We have developed and implemented a variety of television and radio campaigns designed to create brand recognition and increase awareness about SFHP and its low-cost health plans among the Latino and Chinese communities in San Francisco County.
ALAMEDA ALLIANCE FOR HEALTH
This community healthcare coverage provider needed to increase its membership in the general market and especially among uninsured low-income Latinos, African American and Asians in Alameda County. Ad Infinitum supervised the needed market research and developed and implemented a comprehensive media campaign which included cable TV, radio and a narrowcast print campaign. As a result Alameda Alliance membership increased an overall average of 21% in 2 years. Our TV spot “Superkids” received an ADDY AWARD.
Used Motor Oil Recycling
This bilingual campaign, in English and Spanish, was designed to create awareness about water pollution caused by dumping used motor oil in Bay Area storm drains. The objective was to motivate people, mostly males who change their own motor oil, to recycle it. By using humor, the radio and TV spots achieved the necessary attention in order to change the behavior of this hard-to-convince population. The campaign also included print, point of purchase displays and collateral materials. Produced for the Nine Bay Area Counties' Household Hazardous Waste Programs in collaboration with Polaris Research Group.