Entertaining, culturally sensitive videos that inform and motivate the audience toward positive behavior change. Our portfolio includes a wide range of topics including AIDS prevention, tobacco education, teenage pregnancy prevention, environmental awareness and childcare issues among many others.
GUIDE TO HEALTHY LIVING FOR HISPANICS
A 40 minute docudrama designed to educate Latinos about the dangers of diabetes, high blood pressure and high cholesterol. This empowering film features Latino celebrities such as Ricardo Montalbán, José José and Olga Guillot. Hosted by María Elena Salinas, Univision’s national news anchor. Produced for Pfizer, Inc. in cooperation with LCG Bienestar.
Me muero por fumar
I’m Dying for a Smoke is a 30 minute smoking cessation video for the Latino community. Through a combination of drama and documentary, this show successfully conveys the hard facts about tobacco use and an effective method for quitting in an entertaining and humoristic way. This video received the highest commendation from the Department of Health Services. Produced for the California Department of Health Services in collaboration with La Familia Center of Marin.
TEACHABLE MOMENTS: TRAINING FOR POSTPONING SEXUAL INVOLVEMENT LEADERS
A 30 minute tape designed to train sex education teachers to help young teens to understand the social pressures to have sex early and to teach them assertiveness techniques so they are better able to postpone sexual involvement. This video was produced as part of the ENABL campaign, the educational component of the Teen Pregnancy Initiative of the California Office of Family Planning. Produced for ETR Associates.