According to Arbitron, radio remains one of the best ways to reach Latinos and its power simply cannot be underestimated. As an example, the largest radio market in the nation is Los Angeles, and the two highest rated stations in LA are both Spanish language stations. With over 20 years of experience creating and producing radio spots, Ad Infinitum can give you the edge you need when using this powerful medium to reach your Latino audience.
CATHOLIC HEALTHCARE WEST SPANISH CARDIOVASCULAR MEDIA CAMPAIGN
When Seton and St. Luke’s Hospitals joined in partnership they turned to Ad Infinitum to help promote their cardiovascular care services among the Latino community. Ad Infinitum developed a radio and newspaper print campaign that effectively reached Latinos.
USED MOTOR OIL RECYCLING MEDIA CAMPAIGN
This bilingual campaign, English and Spanish, was designed to create awareness about water pollution caused by dumping used motor oil in Bay Area storm drains. The objective was to motivate people, mostly males, who change their own motor oil to recycle it. By using humor, the radio and TV spots achieved the necessary attention in order to change the behavior on this hard to convince population. The campaign also included print, point of purchase displays and collateral materials. Produced for the nine Bay Area Counties' Household Hazardous Waste Programs in collaboration with Polaris Research Group.
ALAMEDA ALLIANCE FOR HEALTH ADVERTISING CAMPAIGN
This community healthcare coverage provider needed to increase its membership in the general market and especially among uninsured low-income Latinos, African American and Asians in Alameda County. Ad Infinitum supervised the needed market research and developed and implemented a comprehensive media campaign which included cable TV, radio and a narrowcast print campaign